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Creating a “Honey Pot” Service

July 30, 2012by b2b services branding Leave a comment

You’ve just come up with a great idea for a new consulting/advisory service. You know clients will want it. You’ve mapped out the experience, the methodology. You know what happens […]

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B2B Marketing, Service Design, Simplicity

The Art of Cross-sell

April 18, 2012by b2b services branding Leave a comment

Let’s imagine for a moment that corporate structure (P&Ls, silos, arguments over who “owns” the customer relationship, etc. etc.) doesn’t get in the way of a cross-sell … yeah, ok, […]

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B2B Marketing, Services Marketing, Simplicity

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