B2B services branding strategist, Mike Cucka, helps services firms make it easier for their customers to buy from them. His clients include: Gartner, R.R. Donnelley/ Banta, HNTB, AECOM/Ellerbe, Lehman Brothers, and Microsoft among others. He specializes in: brand positioning and strategy, category definition, brand architecture, product portfolio organization, marketing strategy, branding workshops, and business transformation. MBA Fuqua School of Business, BA Johns Hopkins. He can be reached at mike at brandevident dot com.